About the Supermarket Shame Game

Frustrated by not being able to recycle all your food and drink packaging? 

Not sure what can or can’t be recycled?

Help us evidence how much progress the grocery industry is making to help us achieve a fully-recyclable, sustainable future.

Our Misson:

1. We want the grocery stores and manufacturers to take faster action to make their product packaging more sustainable – by both reduction, and using materials that allow us to recycle more waste.

2. We want easy-to-understand instructions on products so we can dispose of and recycle packaging – with clearer messaging, and 100% kerbside recycling. 

Quick poll

The good news

More than 120 organisations, including major food and drink brands, manufacturers, retailers and plastic reprocessors, have signed up to hit a series of targets by 2025, organised by WRAP. These include:

  • Eliminate problematic or unnecessary single-use plastic packaging through redesign, innovation or alternative (re-use) delivery models.
  • 100% of plastic packaging to be reusable, recyclable or compostable.
  • 70% of plastic packaging effectively recycled or composted.
  • 30% average recycled content across all plastic packaging.

Latest additions to the game

Supermarket Shame Game Icon

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On this website we use first or third-party tools that store small files (cookie) on your device. Cookies are normally used to allow the site to run properly (technical cookies), to generate navigation usage reports (statistics cookies) and to suitable advertise our services/products (profiling cookies). We can directly use technical cookies, but you have the right to choose whether or not to enable statistical and profiling cookies. Enabling these cookies, you help us to offer you a better experience. Cookie policy